THE FOUNDER
FREDERICKA MCQUEEN
Visionary, Catalyst,​ Changemaker
Fredericka McQueen is a visionary leader with strong business acumen, recognized for her ability to anticipate market trends and evolving consumer preferences before they fully emerge. Her forward-thinking approach allows her to stay ahead of the competition by consistently delivering innovative, market-leading products that resonate with target audiences. With a reputation for thinking beyond conventional boundaries, Fredericka effectively combines strategic insight with creative excellence to drive growth, inspire teams, and shape the future of consumer experiences.
Additionally, Fredericka is known for empowering her teams and fostering a culture where creativity and innovation can flourish. Her leadership style, rooted in collaboration, values the diverse perspectives of team members, recognizing that the best ideas emerge from collective insights. Her ability to inspire and engage others has earned her the respect and admiration of her peers and colleagues.​
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With a proven track record of success in brand building and consumer engagement, Fredericka is a trailblazer who consistently pushes the boundaries of creativity. She approaches every challenge with a forward-thinking mindset, shaping brands that not only reflect the present but also create a lasting impact for generations to come. Her passion for transforming ideas into market-leading experiences has significantly influenced the retail landscape, demonstrating her unwavering commitment to excellence and her visionary outlook for the future.​
MY WORK
WORKFORCE EXPERIENCE
MY MISSION
As a dynamic creative professional, I strive to transform ideas into impactful brand experiences that inspire, engage, and enhance the consumer's journey. Through strategic collaboration and innovative partnerships, I aim to build meaningful connections between companies and their audiences, creating environments where creativity thrives and brands make a lasting impression.​
Key Skill Set
✔ Creative Design Innovation & Excellence
✔ Brand Vision & Global Development
✔ End-to-End Product Development Lifecycle
✔ Cost Optimization & Process Improvement
✔ Logistics, Operations & Supply Chain Strategy
✔ Market-Defining Aesthetics & Trend Leadership
✔ Vision & Design Strategic Execution
✔ Consumer-Centered Product Strategies
✔ Mentorship & Development of High-Performing Teams
✔ Cross-Functional Team Building & Leadership
✔ Global & Domestic Sourcing Expertise
✔ Strategic Design, Product & Marketing Briefs
✔ Line Architecture & Product Presentation Excellence
✔ Product Standardization & Continuous Improvement
✔ Private Label & National Brand Development
✔ Budget Management, Margin Enhancement & Quality Control
✔ Executive KPI Reporting & Business Presentations
✔ Inspirational Leadership & Organizational Growth
✔ Results-Oriented, Purpose-Driven Leadership​
✔ Led cross-functional leadership of Design, Technical Design, Trend & Color, Materials, Trims, Graphics, Engineering, Sourcing, and Product Development.​
