VF Corporation

DIRECTOR, MEN'S ACTIVE KNITS / NAUTICA

Drove the expansion of the Nautica Competition and outerwear business through innovative ideation, original concept development, and clear brand direction. Responsible for aligning product vision with marketing and ensuring a cohesive brand experience, while building and mentoring a high-performing design team, resulting in consumer-relevant, trend-driven collections that fueled growth, elevated the brand, and supported long-term strategic goals.

Design Leadership: Providing creative direction and ensuring the design team delivers high-quality, trend-forward active knitwear.
Strategic Collaboration: Working closely with merchandising, product development, and marketing teams to ensure cohesive product strategies and successful go-to-market plans.
Market Analysis: Staying informed about industry trends, consumer preferences, and competitive landscapes to guide design decisions.
Innovation Focus: Incorporating new materials, technologies, and sustainable practices into product designs to meet evolving market demands.