Led the charge in fostering an early adopter mindset within Men’s Activewear, driving the development, assortment planning, and merchandising of the JCP Xersion brand—propelling revenue from $46M to $68M, exceeding expectations. Revitalized established brands by infusing fresh, trend-driven designs into Simply for Sports, Stafford, JF, Arizona, and St. John’s Bay collections, resulting in a 39% year-over-year revenue increase, reaching $53M.

Created original concepts based on interpretation of seasonal fashion trends, assortment opportunities, and merchandising strategies. Managed the entire creative process resulting in customer-focused, on-brand offerings.
 

• Strategy: Managed Men’s Activewear by introducing new elevated designs and new categories, securing executive buy-in and generating $6M in annual revenue.​

• Partnerships & Collaboration: Worked diligently to promote collaboration and communication across functions, engaging internal and external brand partners and stakeholders to ensure project milestones and product objectives are achieved.​

• Innovation: Expanded the Claiborne sleepwear, hosiery, and accessories partnership to generate $49M in annual revenue while researching and identifying new product categories to enhance offerings and drive brand momentum.