Spearheaded an early adopter mentality for Men’s Activewear through the development, assortment planning, and merchandising of the JCP Xersion brand, catapulting revenue beyond expectations and growing from $46M to $68M.

Created original concepts based on interpretation of seasonal fashion trends, assortment opportunities, and merchandising strategies. Managed the entire creative process resulting in customer-focused, on-brand offerings.
 

• Continued to grow and expand Claiborne sleepwear, hosiery, and accessories partnership to generate $49M in annual revenue, researching and identifying new product categories to expand offerings and drive brand momentum.
   

• Worked diligently to foster cross-functional collaboration and communication, engaging internal and external brand partners and process stakeholders to ensure the achievement of project milestones and product objectives.