JCPenney
DIRECTOR OF DESIGN MEN’S ACTIVE
SR. DESIGNER ACTIVEWEAR
DIRECTOR OF DESIGN MEN’S ACTIVE
Led the charge in fostering an early adopter mindset within Men’s Activewear, driving the development, assortment planning, and merchandising of the JCP Xersion brand—propelling revenue from $46M to $68M, exceeding expectations. Revitalized established brands by infusing fresh, trend-driven designs into Simply for Sports, Stafford, JF, Arizona, and St. John’s Bay collections, resulting in a 39% revenue increase, reaching $53M.
Developed concepts based on interpretation of seasonal fashion trends, assortment opportunities, and merchandising strategies. Managed the entire creative process resulting in customer-focused, on-brand offerings.
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Strategy: Managed Men’s Activewear by introducing new elevated designs and new categories, securing executive buy-in and generating $6M in annual revenue.
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Partnerships & Collaboration: Worked diligently to promote collaboration and communication across functions, engaging internal and external brand partners and stakeholders to ensure project milestones and product objectives are achieved.
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Innovation: Expanded the Claiborne sleepwear, hosiery, and accessories partnership to generate $49M in annual revenue while researching and identifying new product categories to enhance offerings and drive brand momentum.
SR. Designer of Men’s Activewear, Sleepwear, Hosiery & Accessories
Revitalized performance of established brands led to a 39% increase, reaching $53M. This improvement was achieved by introducing fresh, on-trend designs into the product offerings of Simply for Sports, Stafford, JF, Arizona, and St. John’s Bay.
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Initiated, structured, and managed a unique collaboration with Claiborne to introduce sleepwear, hosiery, and accessories exclusive to JCPenney, earning executive buy-in for a partnership quickly yielding $6M in annual revenue.