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Sr. Designer /Director, Men’s Activewear

Spearheaded an early adopter mentality for Men’s Activewear through the development, assortment planning, and merchandising of the JCP Xersion brand, catapulting revenue beyond expectations and growing from $46M to $68M.

Created original concepts based on interpretation of seasonal fashion trends, assortment opportunities, and merchandising strategies. Managed the entire creative process resulting in customer-focused, on-brand offerings.

  • Continued to grow and expand Claiborne sleepwear, hosiery, and accessories partnership to generate $49M in annual revenue, researching and identifying new product categories to expand offerings and drive brand momentum.

  • Worked diligently to foster cross-functional collaboration and communication, engaging internal and external brand partners and process stakeholders to ensure the achievement of project milestones and product objectives.


Sr. Designer, Sleepwear, Underwear, Hosiery, & Accessories

Reinvigorated performance of established brands, fueling a 39% year-over-year improvement to reach $53M in revenue, by introducing fresh, on-trend designs into Simply for Sports, Stafford, JF, Arizona, and St. John’s Bay product offerings.

  • Initiated, structured, and managed a unique collaboration with Claiborne to introduce sleepwear, hosiery, and accessories exclusive to JCPenney, earning executive buy-in for a partnership quickly yielding $6M in annual revenue.

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