La'Dawn & Partner's

VP OF CREATIVE DESIGN & STRATEGIC PLANNING

Work closely with senior leadership to support the organization. With a solid foundation in creative innovation, my consulting venture provides strategic direction and expertise to drive a start-up growth. By leveraging market research and consumer insights, I collaborate with senior leadership to develop a cohesive and forward-thinking strategic vision. This includes establishing seasonal direction for product development and design teams to effectively achieve company goals.

Strategic Vision & Brand Direction: Led the development of a clear, future-focused strategic vision by translating market insights and trend research into cohesive seasonal direction. Aligning creative strategies with business objectives to drive brand relevance, product innovation, and sustained revenue profitability.
Organizational Change Leadership: Directed company-wide change management initiatives within creative design and strategic planning functions. Assisted in processes to enhance agility, scalability, and alignment with evolving business objectives.
Executive Talent Acquisition & Team Building: Spearheaded a comprehensive recruitment and onboarding process to identify unique high- impact creative design visionaries, fostering a collaborative workspace that promotes high-performing environments that deliver on excellence.
Leadership Relations & Culture Strategy: Forged strong partnerships with the executive team and built frameworks to support diverse employee groups across corporate, retail, and field teams. Championed a people-first culture that fosters equity, inclusion, and exceptional cross-functional collaboration.
Project Leadership: Oversaw complex, cross-departmental projects, ensuring alignment with timelines, budgets, and business goals. Led teams to successfully manage projects across departments, from concept to launch, optimizing speed-to-market, ensuring product creations met all development stages, including budget, timeline, and scope, by successfully delivering key project milestones.
Production Oversight & Brand Development: Directed teams in managing the production of shoots, campaigns, and brand development, while creating and executing clear plans for return on investment (ROI) and project requirements. Anticipated industry shifts and adjusted strategies accordingly.
Leadership Development & Organizational Growth: Cultivated and retained top creative talent through strategic mentorship, performance development, and a commitment to continuous learning. Built a resilient, future-ready organization driven by purpose, vision, and accountability.

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