Hasbro
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VP OF DESIGN, INCLUSION & CONSUMER INNOVATION &
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VP OF GLOBAL DESIGN & DEVELOPMENT
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VP of Design, Inclusion & Consumer Innovation ​
Led the development and implementation of strategic initiatives that promoted equity, fostered a culture of belonging, and transformed unmet consumer needs into innovative products with measurable market impact. I positioned inclusion not only as a core value but also as a competitive advantage. My strong passion for problem-solving helped shape product strategy and address complex business challenges, ultimately accelerating profitable growth.
Transformed a strong commitment to diversity, equity, and inclusion into opportunities for innovation, positivity, problem-solving, and growth. I guided the organization in developing and implementing strategic initiatives that enhance cultural competency, foster a sense of equity and belonging, and promote systemic change. I collaborated with People Operations teams to track the diversity and inclusion dashboard, utilizing research and data-driven insights to evaluate the impact of programs and initiatives.
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Cultural Competency & Inclusive Innovation​
Championed initiatives to foster equity, inclusion, and belonging, resulting in culturally relevant multicultural and multigenerational product offerings. Infused inclusive thinking across the design process, driving deeper brand resonance and market relevance.​ -
Creative Product Strategy & Brand Growth​
Identified white-space opportunities to drive growth, working cross-functionally with design, engineering, and product development teams to create innovative, disruptive solutions aligned with brand ethos. Additionally, coordinated and facilitated impactful strategic conversations with senior leadership, aligning creative vision with consumer data and market trends.​ -
Visionary Creative Leadership​
Led concept development across design, packaging, engineering, technical, and graphic design, fostering innovation and cohesion across all essential touchpoints. Translated consumer insights and cultural trends into high-impact creative strategies, delivering transformative brand and product outcomes.​ -
Data-Driven Insights & Decision Making​
Utilized research and data to evaluate the effectiveness and impact of programs and initiatives, creating innovative products that meet consumer needs and promote growth. Analyzed trend forecasting to guide product development, evaluate, and enhance profitability, ensuring that all initiatives were based on valuable consumer insights and aligned with business objectives.​ -
Team & Culture Development​
Built and nurtured high-performing teams by providing strategic vision, mentoring emerging talent, and fostering a collaborative, purpose-driven culture. Drove team engagement and talent retention across product and creative functions.
VP of Global Design and Development
Recruited to lead world-class designers in a fast-paced industry. As a transformative VP of Global Design, I infused the organization and design teams with fresh insights, uncovering white space opportunities and introducing innovative perspectives that expanded strategic thinking. Spearheaded the ideation and design of fashion and small dolls for the Disney account, fostering strong partnerships with internal stakeholders and championing a data-driven approach to market trend research, analysis, and actionable planning. cultivated a culture of innovation and thought leadership. Dedicated to empowering teams, driving creative excellence, and positioning the organization for sustained market growth.
Infused the organization and design teams with new insights, uncovering white space opportunities, and bringing an alternative mindset to the organization to expand ways of thinking. Drive the ideation and design of fashion and small dolls for the Disney account, cultivating strong connections with internal partners, and championing a deeper dive into market trend research, analysis, and action planning. Provide targeted leadership to 6 direct reports in Engineering, Branding, Design, and Packaging, tirelessly working to nurture an environment that embraces innovation and thought leadership.
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Creative Vision & Brand Storytelling​
Established and led the creative vision for innovative product design, guiding world-class design teams to deliver transformational experiences. Identified white space opportunities and elevated creativity through compelling storytelling aligned with brand and consumer insights.​ -
Product Innovation & Industry Impact​
Introduced sustainable and inclusive product lines for key Disney accounts, redefining design standards to integrate brand storytelling, consumer relevance, and marketing effectiveness. Launched culturally resonant collections in collaboration with Disney and Creative Soul Photography, advancing inclusivity, diversity, and representation in the market.​ -
Strategic Leadership & Team Development​
Fostered a culture of bold innovation and design excellence. Provided clear, focused leadership to cross-functional teams and direct reports across design, development, and marketing. Inspired a high-performance culture rooted in collaboration and purpose.​ -
Consumer-Centric Trend & Market Foresight​
Led trend research and forecasting to drive innovation in materials, color, fashion, and trims. Translated macro trends into actionable design strategies, leveraging technology and forward-thinking practices to stay ahead of market shifts.​ -
Innovation Through Insights​
Collaborated with marketing and consumer research teams to integrate data and KPIs into design decisions. Facilitated product development that met evolving consumer needs while delivering measurable business results.​ -
Executive Communication & Stakeholder Engagement​
Delivered clear, strategic communication across teams and to executive leadership. Presented creative concepts and product roadmaps to board members and key stakeholders to secure alignment and investment.​ -
Creative Problem Solving & Operational Agility​
Navigated complex creative and operational challenges with agility. Drove timely, effective decision-making across departments, ensuring continuity, efficiency, and excellence in high-stakes environments.​