Ralph Lauren

Created original concepts based on interpretation of seasonal fashion trends, assortment opportunities, and merchandising strategies. 
 

• Expanded & Created opportunities for Ralph Lauren Denim & Knitwear to engage current and new consumers by expanding.

• Worked diligently to foster cross-functional collaboration and communication, engaging internal brand partners and process stakeholders to ensure the achievement of project milestones and product objectives.

• Led in the design and development of seasonal collections, from initial concept through to final product.​

• Translate the brand’s vision and global trend insights into elevated, innovative design directions that drive business growth.​

• Creation of detailed design packages, including sketches, CADs, and technical specifications, ensuring alignment with sourcing teams for production.​

• Partnered with cross-functional teams, including Merchandising, Product Development, and Sourcing, to ensure design integrity, feasibility, and timely execution.​

• Led seasonal concept direction for ownership brands, including color narratives, material innovation, and print direction, with a focus on consumer needs.​

• Presented design strategies and collections to internal and external partners, influencing alignment across the organization.​

• Maintained global awareness of market dynamics, emerging cultural trends, competitor landscape, and consumer behavior to inform design strategy and maintain a competitive edge.​

• Ensure alignment with margin goals, pricing strategies, and production timelines while upholding design excellence.​

• Mentored and guided junior designers and interns by fostering a culture of innovation and teamwork.​

• Collaboration with marketing and visual merchandising teams to ensure consistency of brand messages across all customer touchpoints.