Fredericka
McQueen
CREATIVE / VISIONARY
&
PRODUCT INNOVATOR
Fredericka possesses the ability to think outside the box, coupled with her strong business acumen which enables her to anticipate market trends and consumer preferences before they even emerge. This foresight has allowed her to stay ahead of the competition and consistently deliver groundbreaking products that resonate with target audiences.
Her leadership style is one of empowerment and collaboration, as she values the input and unique perspectives of her team members. Fredericka fosters a culture of creativity and innovation, encouraging an environment where new ideas can thrive and flourish. Her approachable demeanor and open communication style make her a respected and admired leader among her peers and colleagues. With her proven track record of success in the industry, she is a trailblazer who continues to push the boundaries of creativity and innovation. Her passion for brand building and consumer engagement is evident in the impact she has made on the retail landscape. As a visionary leader, she always looks towards the future, striving to create brands that not only capture the present moment but also resonate with generations to come.
MY WORK
Workforce Experience
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MY MISSION
As a dynamic Creative Director, my passion is to create successful environments that connect companies and brands through collaboration and partnerships, elevating the consumer experience.
KEY SKILL SET
✔ Brand Vision & Global Brand Advocacy
✔ Creative Design Innovation & Excellence
✔ Full Life Cycle Product Development
✔ Cost Savings & Process Improvements
✔ Logistics & Supply Chain Management
✔ Product Aesthetics & Market-Setting Trends
✔ Vision & Design Strategy Implementation
✔ Customer-Focused Product Strategies
✔ Development of Direct Reports
✔ Building Effective Teams
✔ Domestic & International Sourcing
✔ Design, Product & Marketing Briefs
✔ Product Design & Line Presentations
✔ Standardization & Product Improvements
✔ Private Label Product Development
✔ Budget Creation & Quality Control
✔ KPI Reporting & Presentations
✔ Team Leadership & Development
✔ Results and Growth driven Leader
